A toner or essence has a lot of great benefits for your skin and acts as a 'primer' in your routine.

It helps skin absorb the active ingredients in the rest of your products more effectively, and simultaneously provides weightless hydration to help restore your skin’s natural moisture balance.

Targeted daily treatments—often called serums—are concentrated products that address a specific skin concern, such as fine lines and wrinkles.

PRO TIP: If applying multiple serums, begin with the thinnest formula and build up to the thickest.

Moisturizers are the ultimate multi-taskers—they maintain or replenish precious moisture targeted to your skin's needs and often deliver anti-aging benefits. Follow with SPF during the day and use a richer, more nourishing formula at night.

Designed for the delicate eye area, eye products help address specific needs like dark circles and lines/wrinkles.

PRO TIP: Use your fourth finger to gently tap product around your eye area. Why your fourth finger? It’s your weakest finger, so it won’t pull on the delicate skin around the eye.

Condition your lips daily to keep them looking youthful, hydrated and perfectly prepped for other lip products.

From exfoliating to masks, weekly treatments help keep your skin smooth, healthy and hydrated.

These are usually recommended for 1-3 times/week, but always check usage instructions before proceeding. Too much of a good thing can be too much!