We have the Digital Catalog featuring our amazing products that you can share out and link to your online store, and sharing socially has never been easier! Look at ways to share content in the Staying Socially Savvy series in AVON U.

You can get inspiration from the Digital Catalog and the AVON USA Representatives Facebook page for creating content. You can also use Avon’s social media pages and the Avon Insider blog to find inspiration for your content creation.

Social media expert Olivia Vantuno hosts Staying Socially Savvy, our in-depth social training series. Learn incredible business skills such as starting a business social media account, creating a following, creating content, and connecting with customers socially. Check the calendar for the next Staying Socially Savvy webinar to see the latest and greatest tips for building your business on social media or access the training replays.

The Digital Catalog is a digital version of the brochure that features our latest launches in a fun, interactive shopping experience. You can easily personalize the Digital Catalog and share the customized content with your customers. You can share the whole catalog or specific product pages through text, email, and social media. Customers can shop through the link to the catalog you have sent to them, which connects directly to your Avon online store. You can find step-by-step training on the Digital Catalog.

The Digital Catalog can be viewed from your desktop and smart phone. See details about the Digital Catalog.

You should always use a business page to promote products and your business. You can post more promotional posts on a business page and check the analytics behind the viewers, who likes your posts, and who you are targeting. This information will also show you the ages, demographics and geographic areas of your viewers. This will provide better insights to understand who your customer is and how you can market to them.

You can pay to boost ads locally on social media within 100 miles. Or you can take it to another level and try Facebook Business to target new customers on Facebook’s networks like Instagram with sponsored ads. Only business pages can place ads and boost posts. It’s important to test with copy and creative changes frequently as you start to understand your target audiences’ engagement.

There is no rule for when to post content! If you want to gain more views and likes on your content, pick times of the day when you know people will be scrolling through their phones. This could be around lunch time, dinner time, or at night when people are not working and taking time to look at their timelines on social. Review your Facebook Analytics to see the times and days your followers are mostly engaging with your content.

You can always refer to AVON U and the Staying Socially Savvy series for more information on setting up accounts on social media, creating content and reaching out to customers over social media. You can also check out Facebook Blueprint to learn more about the Facebook platform for businesses like yours.

You can schedule posts on Instagram, Facebook, etc., by saving the selected photo and caption to your drafts. After saving to your drafts, you can post on the designated day and time. When you connect your Facebook and Instagram, the posted draft will be posted on both platforms when you choose to share it to both platforms.

You can share content with the Digital Catalog! The catalog is shareable and can be posted on social media. The content you share from the catalog opens directly in your online store. The catalog can also inspire you to make your own content. You can also follow Avon’s social media channels for ideas and content. And we have tons of social media videos and graphics you can download from AVON U — you’ll find them in the Resource Library.

To stay aligned with product promotion and launches, use the Digital Catalog, Avon Insider blog, and Avon’s social media channels to know what and when to post about. These platforms will have the most up-to-date information about our newest launches for you to learn about and share.

Check the Digital Catalog and the What’s New (also found on the Digital Catalog page). You can find out more about our newest launches and how to speak to them. When in AVON U, be sure to access the Product 1 Pagers in the Resource Library. These will give you great info for writing social media captions, talking to customers and guiding your team members.

You can post to your social media pages multiple times a day. Here are some suggestions:

• 5 times a day for Pinterest
• 3 times a day for Twitter
• 2 times a day for Facebook
• 2 times a day for Instagram

Make it a common practice to add your online store link to the bio on all your social media accounts. You can add your link to any post that talks about Avon or Avon products. For example, if you share a lifestyle post of you outdoors on a camping trip, maybe add the product link to a Skin So Soft Bug Guard product! If a product fits into your post naturally, add a link.

If customers are active on your business pages on social media, continue outreach with them. Start and continue conversations if they have questions or comments about the product or picture/video you have posted.

Treat your social media like your online store and your online store like your social media. Always keep these platforms up to date with the email you have access to (and where you receive notifications), the link to the current campaign’s Digital Catalog, your physical location and your Representative name. Be sure to clearly state that you are an Avon Independent Sales Representative. List all the information that will make it easy for a customer to reach out to you. Try Link tree to organize all your links on Instagram.

Be sure to earn your Compliance badge in AVON U (just search for Compliance and the lesson modules will appear in the search results. Also, take a few minutes to read (or reread) our Business Policies and Procedures.