Clean Beauty
What is clean beauty?
To us, Clean Beauty is defined by products that are mindfully created and produced with health of our bodies/environment in mind. Good for you, good for the environment!

Farm RX
Let’s chat about the brand and collections.
• Farm RX is a vegan skincare collection with natural plant-based ingredients for healthy skin. Our innovative Slow Herb Complex™ has a blend of botanicals that thrive in dry conditions and are slowly cold-brewed to extract antioxidants for peak efficacy.
The result? Skin feels instantly nourished with a fresh, healthy-looking, dewy glow.
• You’ve heard of Farm to Table, so think about this as Farm to Face for your skincare.
• The products are very straightforward and easy to understand.
• Super Greens
   o Super nutrients to help your skin look brighter & feel softer.
   o Brussel Sprouts, Broccoli, Green Tea are about to mean so much more! Skincare loaded with antioxidants, vitamins and omega fatty acids to help your skin remain calm and keep your moisture barrier protected.
• Bakuchiol
   o The natural wrinkle fighter!
   o A gentle plant-based alternative to retinol that helps visibly reduce wrinkles, discolorations without irritation. And doesn’t promote photosensitivity, which means it can be used during the day. (Always use SPF!)

Farm RX + Clean Beauty
What does that mean?
• Clean formula
   o Farm RX’s products are made with over 85% natural ingredients
   o You’re probably wondering…what about the other 5%. Are they bad for me?
No, we use safe synthetic ingredients.
Why synthetic? Shelf life. This means the product will last and be fresh every time you reach for it.
No one wants something scary like mold growing in their product!

• Sustainable Packaging
   o Our cartons are responsibly sourced and certified by FSC (Forest Stewardship Council)
   o Recyclable glass

• Blacklist Banned!
   o Farm RX was formulated without over 2,000 ingredients. Things like formaldehyde releasers, parabens, sulfates, microplastics, etc.
   o Does that mean other products are bad for me? No, we use FDA approved ingredients and all products are dermatologist-tested.

Let’s talk Customers
Farm RX opens the door to so many customers – every age and stage of life

• Self-educator: checks products for ingredients, more curious about indie beauty
• Understands skincare and what they need
• Engaged with trends: vegan and clean beauty
• Wants to create a healthy, glowing base for makeup
• Open to natural alternatives with ingredients/formulas
• Wants to use products that are clean, as natural as possible
• Looking for brand sustainability and responsibility
• Experiences sensitive skin issues
• Wants anti-aging, but natural
• Straightforward, simple skincare that hydrates and feels good
• Someone who can’t use retinol when pregnant or nursing

The More You Know!
Interesting stats that could make a positive impact on your business

• Clean beauty (nontoxic) has seen +40% YOY growth
• Natural beauty (plant based) has seen +14% YOY growth
• 75% of consumers have purchased clean beauty while 93% of consumers would purchase clean beauty
• 63% of consumers think clean is a major factor in making purchasing decisions
• Consumers want transparency 61% feel brands label products as clean without providing enough detailed information
• 56% of female beauty buyers 18-34 seek natural products most of the time, but 30% would like more information on how products are made.
• Consumers are engaged in the details 89% look at ingredient lists while shopping, and 69% of consumers are researching those ingredients. Even during this pandemic where availability has become the largest factor in purchasing decisions, 68% of consumers are still reading ingredient lists.

Source: CEW Clean Beauty: Consumer Interpretation of the Meaning behind the Movement 4.29 Webinar.

Clean Beauty Pays!
• Customers are willing to pay more for peace of mind, safety, and sustainability.
• Millennials: will pay an average of +18% more for these products.
• +13% for Gen Z
• +9% for Boomers
Source: AliXpartners

Here’s a super cool fact you need to know (and share!)
• Our Super Greens Moisturizing Formula gives you 2X the amount in one jar (90 ML) than any other moisturizer we sell!

What does this mean?
• More for your money
• Lessens the carbon foot print
Which means a higher value for your customers!

Clean Beauty Buzz
• Sustainable
• Naturally derived

The use of #CleanBeauty grew 623% from 2016-2019 on social media
(Mintel, US Clean Beauty 2019 and Deloitte Millennial Survey.)

Farm Rx Bakuchiol Eye Cream

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