Who is your customer?
•   People that may have damaged hair, want their hair strong – but with professional-grade results and solutions at home and affordable.
•   Anyone who regularly beaches and colors their hair.
•   For any customers whose hair is visibly damaged and hard to style after drying it with a blow dryer, CHI® Essentials Revive Keratin + Bonding protecting serum helps aids in heat protection.

No Samples? No Problem!
•   Having demos on hand allows you to control your customers’ experience! Invite your customers over for a Spa Hair Day and to try your products.
•   Keep the protecting serum on hand for chance encounters- hair always needs shielding from the sun.

Build Your Sale
•   Continue the conversation by speaking to how the serum aids in heat protection. Suggest adding CHI styling tools like the CHI® Advanced Ionic Compact Hair Dryer or the CHI® 1" Volcanic Lava Ceramic Pro Spin N Curl. Or go reverse and add the CHI® Essentials Revive Keratin + Bonding to any styling tool sale by focusing on the treatment and heat protection it gives while styling your hair.
•   Especially when speaking to the CHI® Essentials Revive Keratin + Bonding Protecting Serum, focus on summer sun protection and suggest great new SPF products like Isa Knox Anew Solaire Active Face & Body Protection Lotion Broad Spectrum SPF 50 or Avon Sun Protection+ Natural Mineral Sunscreen for Face SPF25.

CHI® Essentials Revive Keratin + Protecting Serum

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