Insider Blog

With the new year comes a chance to hit reset—and what better place to start than with your makeup bag? If it’s been a while since you’ve refreshed your everyday beauty staples, now’s the perfect time to declutter, replace old products and find some new favorites. Whether you’re looking to streamline your routine or add a pop of fresh color, updating your makeup bag can be an easy way to bring a little excitement into your everyday look.  

To make things even simpler, we’ve curated a list of our hottest new launches and tried-and-true favorites that will help keep you looking radiant wherever 2025 takes you. Check it out below.  

Get Skin Care on the Go
Maintaining your skin care regimen while on the move has never been easier. With peony extract and a firming complex featuring castor oil, moringa and argan oil, our Isa Knox LXNEW Ultimate Rejuvenating Balm Stick helps skin feel moisturized and look smoother with a visibly healthy glow. Pop it in your bag, and apply it to the under-eye area, forehead and neck, or anywhere you want extra care.  

Try Nourishing Lip Care 
Let’s ditch dry lips in 2025. No beauty bag is complete without essential lip care—that’s where Beyond Glow Lipcerin Lip Care comes in to save the day. Our new lip collection features three formulas to help moisturize, soften lips and minimize the appearance of lip wrinkles. Perfect for everyday use and extra parched lips: Beyond Glow Lipcerin Intensive Nourishing Lip Care features an intensive glistening formula that nourishes dry lips with moisture and has a clear finish. Want something to help your lips look a bit fuller? Beyond Glow Lipcerin Plump and Cool Lip Care features cooling menthol for an instant visible increase in lip volume plus an intense moisture boost. For lip care and color in one, try Beyond Glow Lipcerin Hydrating Tinted Lip Care: a moisturizing, glistening formula that visibly softens lips and adds a glossy hint of color; available in six shades.

Serve up a Power Lip 
There’s just something about swiping on a lip color that serves as the ultimate mood booster. If you’re looking for a power lip that means business, matte is the way to go. fmg Glimmer Matte Lipstick combines vivid color and a featherlight formula for our dreamiest matte finish ever. Choose from five richly pigmented shades to match your personality.

Achieve Complexion Perfection 
Instantly hydrate, blur the look of imperfections and visibly even skin tone with our game-changing fmg Match Filter Serum Tint Foundation. This lightweight foundation contains skin-loving ingredients such as hyaluronic acid and vitamin E and provides buildable sheer-to-medium coverage with a demi-matte finish. Best of all, it comes in convenient compact packaging with a built-in mirror and sponge applicator for easy application anywhere.

Turn off the Shine 
Set yourself up for a fab, shine-free day with fmg Match Dust Finishing Powder. The weightless loose mineral powder diffuses light, visibly blurs pores and controls shine. Wear it alone or on top of your foundation for a soft matte finish. 

Lock It In 
Keep your glam going without worry of makeup meltdowns! fmg Set and Fix Spray will help set your makeup in place and create a protective shield to keep makeup smudge-proof and looking fresh all day.  

Pop with Color 
Liven up your look with a flush of color. Our fmg Glimmer Be Blushed Cheek Color glides on smoothly, providing a sheer hint of tint that’s buildable for a soft, luminous glow. Our formula is so creamy that you don’t even need a brush to apply it—dab it directly on your upper cheeks and use your fingers to blend it out.  

Captivate with a New Scent  
Whether you need a midday boost or you have a special event after work, a travel-sized perfume will always come in handy to help complete your vibe. LYRD Sultry Orchid Travel Spray is the perfect seductive scent to keep in your purse for date nights or special occasions. This indulgent scent features complementary notes of spicy pink saffron, opulent red orchid and warm amber.

Indulge in Iconic Softness 
A good hand cream is a must. Skin So Soft Soft & Sensual Replenishing Hand Cream helps moisturize hands and leaves them looking and feeling softer and smoother. The luxurious argan oil-infused formula also contains a spicy floral scent. Refreshing your beauty bag is a great way to help you feel confident and prepare yourself to take on 2025. Update your bag with these makeup must-haves and let a beautiful new you embrace a beautiful new year.