- Shopping BagItems
Over the past 138 years, Avon has launched iconic beauty brands across skin care, body care, fragrance and makeup, with products that have become must-haves in customers’ beauty routines from generation to generation. These brands include Skin So Soft, known for its legendary skin-softening bath products since 1961, Anew, which was the first skin care brand featuring alpha hydroxy acid (AHA) technology to hit the mass market in 1992, and of course, Bug Guard, which has become a staple in households, especially during the summertime.
Today, Avon continues to raise the bar by expanding our portfolio of pioneering brands—and 2024 was surely one for the books. Check out some of our hottest launches of the year below and get ready to make space for some new faves if you have yet to try these fresh brands.
Our newest collection of advanced skin care products has everything you need to achieve the glass-skin look. Beyond Glow’s skin-transforming formulas are backed by cutting-edge Korean skin science and ultra-beneficial ingredients that work together to bestow long-lasting radiance.
With over 15 products ranging from cleansers to serums to creams featuring glow-boosting ingredients, including our snail mucin complex, niacinamide and vitamin C, you’re bound to find the perfect complexion-enhancing combo. This collection even has something for your lips: our new Beyond Glow Lipcerin Lip Care has caused quite some buzz on social media for good reason. The lip mask comes in three formulas (including a tinted version for sheer color!) and is chock full of lip-loving ingredients such as glycerin, ceramides, peptides and shea butter.
Revitalize your shower or bath routine with a new refreshing, nature-focused body and hair care product collection. Avon’s Organist Rosemary & Mint Collection breathes new life into limp hair and supports skin hydration for a smoother appearance. The Organist Apple Cider Vinegar Hair Collection is formulated to cleanse and hydrate your hair, while the Apple Cider Vinegar Body Purifying Collection helps tone and clarify the look of dull skin.
Our latest collection added to the Organist family is centered around one of the buzziest beauty ingredients of the moment: rice water. A time-honored skin care secret in Korea, China, and Japan, rice water is known for its glow-boosting benefits and can help improve the appearance of your scalp and hair. The milky-white substance is made by soaking and rinsing rice grains for hours, but with our Organist Rice Water Hair Care and Body Collections, you can easily incorporate rice water into your routine.
Looking for a new scent? This past year, we launched Avon Moments, a provocative new fragrance collection featuring three enticing eau de toilettes curated with hand-picked notes to help you connect with your favorite memory. Avon Moments Day Dreamer is a fruity floral scent with imaginative notes of fragrant quince and dewy iris, wrapped in cedarwood and soft musk. Avon Moments Remember That Night is an amber floral blend with notes of sparkling grapefruit, opulent jasmine and a seductive touch of multifaceted amber. Avon Moments Out On A Limb is a bold amber floral scent with daring notes of spicy cardamom, honeyed mimosa flower and powdery vanilla.
Of course, we can’t forget about our beloved brand, Anew. While maintaining our tried-and-true anti-aging formulas, we’ve also continued to stay current with the latest advances by introducing new products to the collection. This past year, we added two game-changing launches to our Anew sub-brands. The first is Anew Ultimate Supreme Radiant Firming Cream: a lightweight moisturizer formulated with panthenol, niacinamide and peptides to help boost hydration, visibly restore brightness and firm skin contours. It also contains bakuchiol, an alternative to retinol, to help visibly reduce wrinkles without irritation. The second is Anew Platinum Sculpting Sleep Mask: an overnight mask that helps visibly lift, plump and nourish skin while you sleep.
Stay tuned for even more exciting launches in 2025. Visit the New & Now page on Avon.com to stay up to date with our latest products.
