Insider Blog

By Frances Largeman-Roth, RDN, nutrition expert, author and AVON Wellness Ambassador

You've probably heard the buzz about collagen, but you may not know exactly why so many people are taking it, or if it even works. Collagen is a protein that makes up our skin, tendons, cartilage and connective tissue. It’s literally what holds us together. And it’s also the stuff that makes our skin appear plump and youthful.

Our bodies naturally make collagen, but as we age, we produce less. This starts around age 20 but doesn’t become noticeable until usually around 30. While aging doesn’t help, sun exposure is the real culprit for making your skin look older because it damages collagen fibers. (So definitely put on your Anew SPF!)

The good news is that supplemental collagen can help replace what your body isn’t making anymore. The even better news is that it’s so easy to take. AVON’s re:tune Collagen Booster is a powder that can easily be stirred into your morning coffee or smoothie. It’s unflavored, so you can really add it to anything--even your yogurt or bowl of oatmeal.

There are hundreds of collagen products on the marketplace and it’s confusing to know which one is best for you. Avon’s re:tune Collagen Booster is special because it’s clinically proven to reduce the appearance of crow’s feet and wrinkles and improve skin’s elasticity; after 12 weeks, skin appeared to be firmer and brighter. That’s something to smile about...now that you don't have to worry about your laugh lines.