April 22 is Earth Day! A day of celebration meant to increase awareness of environmental issues and to remind us of our part in making our planet a better place to live. In the competitive beauty landscape, where each brand is fighting for a spot in every shopper’s beauty routine, efficacy, technology and attractive packaging are no longer enough to stand out. Today, the consumer is becoming more environmentally conscious. In fact, a recent study by the Mintel research agency found that 67% of consumers worldwide are now looking for beauty brands with more sustainable products and practices. The good news is consumers are starting to drive the change.
Beauty & Sustainability
There’s no doubt the path towards a greener beauty industry is challenging. For many brands, it may feel like walking a tight rope, focusing on innovation and efficacy on one side and being environmentally responsible on the other. Here at Avon, we see this as an era filled with opportunities for improvement and collaboration. We have made bold steps toward the happy balance of beauty and environmental responsibility. By creating products that are not just about looking good but feeling good about your choices, going green is more than a trend or good business for us–it’s the right thing to do.
Read on and discover Avon’s collection of clean, vegan and planet-friendly products that are mindfully created and produced with the health of our bodies and environment in mind.
Farm Rx Collection
A vegan skin care collection formulated with natural plant-based ingredients for healthy skin.
Don’t miss: Farm Rx Bakuchiol Serum
Formulated with trending “bakuchiol”, a natural plant-based alternative to retinol that helps visibly reduce wrinkles and discolorations without the same irritation associated with traditional retinol. Plus, it won’t promote photosensitivity, so it can be used during the day!
fmg GLOKOLOR Collection
Intensely hydrating vegan skin care that feels good and is good for you! No mineral oils, animal-derived ingredients, parabens, sulfates or phthalates––all you’re left with is glowing skin and peace of mind.
Don’t miss: fmg Glokolor Hybrid Face Mist
Ultra-fine water-based formula with algae extracts, aloe vera and agave awakens skin while locking makeup in place. Spritz it anytime, anywhere for an instant boost of moisture and to refresh skin.
Skin So Soft Pure Nature
Avon’s iconic Skin So Soft goes clean and green with this vegan, plant-based, cruelty-free bath and body collection with naturally derived ingredients and sustainable packaging. Formulated without parabens, phthalates or synthetic fragrances and dyes, and no animal testing.
Don’t miss: Avon Skin So Soft Pure Nature Shower Gel
Contains 96% naturally derived ingredients like nourishing green tea extract, olive oil and ginger root extract, this rich lathering formula will leave your skin feeling clean and soft.
Going Green for the Future
Explore more products that prove beauty and sustainability can go hand in hand. Visit our
Clean Beauty Shop and together, we can make our pursuit of beauty mean something more, for today and for generations to come.